Getting a Return on Your Social Media Investment

It’s all very well getting likes to your Facebook page or Twitter followers, but how many of those actually turn into Cold Hard Cash? ┬áThe key is to have a strategy of what to do with these people so they are converted into email subscribers that you can send targeted emails to.

In order to do that in a cost effective way you need to have a social media strategy that is very strategic and pulls these potential customers into a sales process that converts them from looker to buyer.

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